Explore The NRA Universe Of Websites

APPEARS IN News

Out of Style: Levi’s Fawns Over Shannon Watts in Pantmaker’s Latest Gun Control Effort

Friday, May 17, 2019

Out of Style: Levi’s Fawns Over Shannon Watts in Pantmaker’s Latest Gun Control Effort

At the National Retail Federation’s 2018 convention in New York City, Levi Strauss & Co. Brand President James Curleigh told those assembled that the multinational pants manufacturer intends to be the “most relevant lifestyle brand.” Evidently, part of creating that “lifestyle” includes foisting a doctrinaire set of political beliefs onto its employees and customers.

Last Fall, NRA-ILA informed gun owners that Levi’s (also the maker of Dockers) had declared that it would openly advocate for restricting the right to keep and bear arms. CEO Chip Bergh announced that the company had joined the business wing of billionaire Michael Bloomberg’s gun control conglomerate, Everytown Business Leaders for Gun Safety. Further, the company donated $1 million to gun control groups, including Everytown and Giffords. The company’s recent anti-gun advocacy efforts were in line with the firm’s support for a gun control effort in the 1990s that called for “licensing and registration of guns” and a ban on commonly-owned semi-automatic firearms.

Continuing on its gun control crusade, on May 9 the company used its “Unzipped” blog to publish an interview and hagiography of Everytown press agent Shannon Watts. According to the post, Watts had visited the pants manufacturer’s San Francisco headquarters to speak to the company’s employees.

In the blog item, Levi’s does its best to advance the folksy persona Watts has perpetuated of a political neophyte who was spurred to action following the 2012 shooting in Newtown, Conn. The first paragraph of the piece noted,

Before she became the face of one of the nation’s largest grassroots movements to combat gun violence, Shannon Watts had never stepped foot into a statehouse or shown up for a rally.

In the interview portion, the Levi’s employee asked Watts,

What advice do you have for those who want to make an impact on an issue that is important to them, yet aren’t sure how their sole voice can make a difference?

Watts responded,

I think I am living proof that someone who has no experience as an activist can make a difference – I was just a really angry mom of five living in Indiana when I got off the sidelines…

The mislabeling of Bloomberg’s “top—down bureaucracy” as a “grassroots movement” aside, the claim that Watts had never stepped foot in a statehouse prior to 2013 is especially curious. As NRA and others have pointed out, in the mid-1990s Watts was a public relations staffer to Missouri Governor Mel Carnahan. Watts’s Linkedin page listed that from 1993-1998 she had been a “Public Affairs Officer” who “Worked for the administration of Governor Mel Carnahan, the Missouri House of Representatives, and the Missouri Department of Economic Development.”

Is it likely that a person who held such positions never set foot in the Missouri State Capitol? It is certainly inaccurate to portray a person who worked as a public affairs officer for a governor as a political novice. The Levi’s piece also conspicuously failed to mention how Watts’s days as a public relations employee for corporations such as General Electric, Bayer, and Monsanto might have helped prepare Watts to sell Bloomberg’s gun control agenda to ill-informed segments of the public.

The perpetual retelling of the dishonest Watts biography is strong evidence that gun control backers see political advantage in portraying the gun controller as a guileless amateur rather than a calculating public relations professional. Unlike the news outlets that perpetuate the Watts origin myth, Levi’s is under no professional obligation to get the facts right. Still, after the thorough debunking of the Watts fable by the Washington Post, one might have expected the truth to prevail.

Levi’s modern efforts to create a “lifestyle” brand appear at odds with earlier iterations of the company ethos, which stressed a rugged individualism. A former Levi’s slogan read: “Original jeans. Original people.” There’s nothing individualist or original about conforming to the political edicts of a multinational corporation in league with a septuagenarian billionaire financier and his public relations frontwoman.

TRENDING NOW
Obama Lies about Guns… Again

News  

Friday, June 14, 2019

Obama Lies about Guns… Again

Despite no longer living in the White House, former President Barack Obama continues to be a headache to law-abiding Americans. On May 30, Obama spoke at a digital innovation event in Brazil. During the onstage ...

Don’t Say They Didn’t Warn You: Left Leaning Voices Question Democrats’ Anti-Gun Proposals, Fervor

News  

Friday, June 7, 2019

Don’t Say They Didn’t Warn You: Left Leaning Voices Question Democrats’ Anti-Gun Proposals, Fervor

If the 2020 Democrat presidential primary is any indication, that party’s base and donor class will accept nothing less from their nominee than commitments to sweeping gun control. And the contenders appear happy to accommodate ...

Pittsburgh Mayor Presents DICK’S CEO an Award for Gun Control Advocacy

News  

Friday, June 14, 2019

Pittsburgh Mayor Presents DICK’S CEO an Award for Gun Control Advocacy

On June 4-5, the annual Yale Mayors College & CEO Summit was held in New York City. The theme of this year’s CEO Summit was “Trumpeting the Issues without Becoming the Issue: Selective Use of CEO Voice.” ...

Advice Columnist Tells Father to Evict Daughter from His House for Owning a Gun

News  

Friday, June 14, 2019

Advice Columnist Tells Father to Evict Daughter from His House for Owning a Gun

Amy Dickinson is an advice columnist who, according to the company that syndicates her work, “combines storytelling with advice that is rooted with honesty and trust.” “Ask Amy” appears in newspapers that include The Baltimore Sun, ...

Bloomberg Course: Ineffective Policies and Non-Existent Technology

News  

Friday, June 14, 2019

Bloomberg Course: Ineffective Policies and Non-Existent Technology

This week in the online course “Reducing Gun Violence in America: Evidence for Change” is a real rollercoaster. Week Five is titled “Regulating Gun Design, Enforcing Gun Laws, and Reducing Police-Involved Shootings” covers so-called assault ...

New Jersey “Smart Gun” Law Gets an F Grade

News  

Friday, June 14, 2019

New Jersey “Smart Gun” Law Gets an F Grade

After signing six gun control measures into law a year ago, New Jersey Governor Phil Murphy warned that “Our work is far from done.” Several new bills are now making the rounds in a state already notorious ...

Nevada: Gov. Sisolak Signs Anti-Gun Bill

Friday, June 14, 2019

Nevada: Gov. Sisolak Signs Anti-Gun Bill

Ignoring the constitutional rights of law-abiding Nevadans, on June 14th, Governor Steve Sisolak signed omnibus anti-gun Assembly Bill 291 into law.  Your NRA would like to thank the many lawmakers who stood with our members and ...

Tennessee: Governor Bill Lee Signs Self-Defense Legislation into Law

Wednesday, May 29, 2019

Tennessee: Governor Bill Lee Signs Self-Defense Legislation into Law

Last week, Governor Bill Lee signed important self-defense legislation, House Bill 1264 /Senate Bill 705, into law.

New Hampshire: House Concurs On Anti-Gun Bills

Friday, June 14, 2019

New Hampshire: House Concurs On Anti-Gun Bills

On June 13th, the New Hampshire state House of Representatives voted to concur on two anti-gun bills that they had received back from the Senate.  House Bills 109 and 514 will now go to Governor ...

NRA and CRPA Hosting Webinar Regarding Upcoming California Ammunition Background Check Requirements

Tuesday, June 4, 2019

NRA and CRPA Hosting Webinar Regarding Upcoming California Ammunition Background Check Requirements

On Wednesday, June 26, NRA and CRPA will be hosting a free live webinar discussing the upcoming ammunition background check requirements scheduled to take effect July 1. 

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.